2010-09-06 How to succeed with service innovation
Welcome to our September issue of our breakfast seminar series on Service Design in practice. Here at Transformator we know that your ability to create attractive services based on customer insights is vital for success. This time we will present a case with SEB where we helped repackage a new financial service offering. The seminar is free of charge, breakfast included and takes place september 15th. Please find more information and sign up details in the invitation (in Swedish). Seen you there!

2010-06-22 Beyond Nice Design Award 2010 Announced!
Martina Gustavsson graduates from the MFA degree program Formgiving Intelligence of the Industrial Design department at Konstfack. She receives the award for her degree project "Product Designer – At your service" a Service Design concept in cooperation with the hair salon chain Björn Axén. The Service concept is designed to fulfill the needs of the customer, creating a differentiated experience and bringing the values of the brand to life. Congratulations!

2010-06-15 What is your worst Service Experience?
Think back, what is the worst service experience that you have been subjected to? Was it trying to rebook your last business trip? Or perhaps applying for a loan with you local bank? Tell us about it! Who knows, maybe it will be your service provider that we help on our next case.
Now you can discuss these issues and more on our facebook page. Here you may also find the latest news flashes about what’s up in the ever changing service design industry. Join us today for a better service tomorrow! What's not to like?

2010-05-27 Bring innovation in to your organization!
Thank you all of you who took part in Transformator’s breakfast seminar on Service Design and how to bring innovation and customer focus into traditional business development organizations.

“The organizations with the best understanding of the customer’s needs, way of thinking and purchase process AND have the capability to turn those insights into innovative and profitable solutions are tomorrow’s winners. Service Design is an integrated process for understanding customers and develop service offers that are attractive and efficient.”

Stay tuned for our next breakfast seminar on the 25th of August featuring a highly successful service design case for SEB. Welcome!

2010-04-30 Shaping National Policy for Service Innovation
Initiated by Deputy Prime Minister Maude Olofsson the Swedish government is developing a national policy for service innovation. As the largest and most established service design provider in Sweden, Transformator has been invited to take part in the process. The Ministry of Enterprise, Energy and Communications states that “In order to meet future challenges, we need to know more about how innovation is created in the service economy, becoming more able to respond to the needs and better represent development opportunities.” Follow the discussion here or read Transformator’s CEO Daniel Ewerman’s posting in english here.

2010-04-19 Transformator invited to TEDx
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of self-organized events that bring people together to share groundbreaking new ideas that pushes the envelope - a place for inspiring people who believe in the power of ideas and inspiring talks to help shape the face of the future. Transformator is invited give our personal and professional point of view on service innovation and the power of design thinking. Read more about the event here.

2010-04-16 Umeå Institute of Design
The Master Program in Advanced Product Design from Umeå institute of Design visits Transformator to learn more about Service Design and about Transformator.  “We are very pleased to have them here as we think the Advanced Product Design in Umeå is one of the world’s best educations in Design.” says Daniel Ewerman, CEO of Transformator. The program focuses on the advanced treatment of design, user studies, problem identification and analysis, new materials and technologies, advanced presentation methods, strategic design, industrial organisation and consulting techniques. And above all, an emphasis on innovation and new thinking.

2010-03-01 Meaningful Services
Transformator is featured in the Swedish magazine Almega distributed by the employer and trade organization for the Swedish service sector with the same name. The association has 9,450 member companies employing some 455,000 people. They spearhead development for their member companies in all matters regarding employer-staff relations, and in public policy issues. The article covers the basics about service design and reflects how Transformator approaches the area. Browse the entire magazine online here. (Swedish)

2010-02-08 Transformator is growing
Transformator is growing the area of Service design and is creating the strongest service design team in Scandinavia. We would like to welcome Stina Engström who is joining us in the capacity as project leader and service designer. This is a part of our plan for continuous growth and to recruit the best in our field. Stina’s previous experience include extensive service design work for Swedish Customs (Tullverket) and designing IT services for the Swedish public education system. We are thrilled to have her and can’t wait for you to meet her. Welcome!

2010-02-01 Can design be of service to the environment?
Transformator is developing and giving a course to design students at master level at the University College of Art, Craft & Design (Konsfack). The aim of the course is to teach and inspire students to redesign and rethink existing products into new services. The results are integrated solutions to product-service systems that focus on the need of the user rather than the current solution. The bases for the course are methods and tools that Transformator uses for user research, service innovation and service development.

2010-01-28 Breakfast Seminar on Service Design
During the seminar we will show how the customer experience can be improved using service design methods in order to gain loyal and profitable customers. Our intention is to provide concrete and practical advice on how to achieve this in your own industry. Stay tuned for more seminars this spring. If you wish to be notified about our coming events, you can sign up here.

2010-01-27 EU initiative on service design
In an initiative sponsored by the EU, Designarena Nord, SVID, Centek and Design Västerbotten are helping to develop and strengthen the service industry in the north of Sweden. Transformator was commissioned to provide the know-how in the strategic and practical work. This has resulted in new competitive solutions and directions for a number of service companies in a variety of industries. This goes to show that a little can do a lot to set development and change in motion in the service sector.

2010-01-26 Service Design for Growth in On-line Sales
Transformator is featured in the magazine Design & Busienss (Design & Affärer) published by SVID, The Swedish Industrial Design Foundation. Download the article here (PDF, in Swedish)

2009-12-24 Merry Christmas & a Happy New Year!
ar Transformator Wishes you all a merry Christmas and a happy New Year. We are looking forward to all the new and exciting Service Design challenges that 2010 offers. This year we are donating donkeys via ActionAid to help create a better world.

2009-12-18 Speaking of Service Design
Transformator's CEO Daniel Ewerman will be presenting at a seminar dedicated to the competitive power of service design for business growth. Read more and sign up here or download more information directly (PDF in Swedish).

2009-12-04 Transformator is Hiring
We are growing in the field of Service Design, if you or anyone you know is passionate about designing extraordinary customer experiences, let us know. Check out work with us

2009-12-02 Innovation in On-line Banking for SEB
Transformator has been commissioned to design and innovate new services for SEB’s on line banking. Using Action Research to research, design, test and develop services that works for SEB’s the customers in the digital meeting.

Previous news here...