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"Transformator har hjälpt oss att kundsäkra en tjänst där kundupplevelsen är avgörande för affären. Service Design metoderna förenar kundmöten med innovation och dom tydliga leveranserna har gett oss ett bra underlag för besluten och det fortsatta arbetet. Omständigheterna krävde dessutom att uppdraget genomfördes på mycket kort tid. Transformator ställde upp med de resurser som behövdes och med ett mycket stort engagemang för att lösa uppgiften. Deras process var strukturerad men ändå lyhörd och kunde anpassas efter dom riktningar som projektet krävde. De täta avstämningarna, ibland flera gånger per vecka, var en förutsättning för en lyckad integrering i vårt interna arbete. Att Transformator tog med oss ut i kundmöten, där vi fick vara med och lyssna, var inspirerande och gav oss nya insikter. Transformator är smidiga och inspirerande att jobba med och deras Service Design ger oss på SEB viktiga konkurrensfördelar."
Susanne Lundmark, Affärsutveckling Retal, SEB
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"Transformator
helped us gain a deeper insight into how the customer used and perceived
our services online and turn that into practical guidelines for
improvement. By increasing the connection between our services and
our customers real needs we could develop a more attractive and
relevant offer. Our previous process focused mostly on users and
usability, while Transformator added a perspective that turned users
into loyal customers. This design driven approach represents the
next big leap in innovative service development."
Peter Lööf, Head of Business Intelligence Länsförsäkringar |
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"Transformator put focus on the critical issues that was
important for our customers and illustrated a new potential market
position. By doing so it was made obvious to us that a new brand,
Securitas Systems had to be developed. By working closely with
the organization throughout the entire process, Transformator
created a broad acceptance for the new initiative. This collaboration
has ensured our position as a leading solution integrator of modern
security systems and services. We are today a publicly traded
company after a successful introduction on the stock exchange."
Juan Vallejo, CEO and President, Securitas
Systems |
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"Transformator's
ability to create a common frame of mind about both the product
and the corporate identity aspects resulted in a stronger and more
consistent brand identity. They where a crucial part of the entire
chain of events spanning from consumer research to final product
and dealt with both strategic as well as practical matters. The
process was executed with an extraordinary level of presence by
Transformator throughout the project. This was an important step
for us in becoming a separate new company."
Rolf Norberg, Head of Technology, Securitas
Systems |
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"In
a competitive business such as ours it is essential to think ahead
to stay ahead. Transformator gave us some important tools and guidance
to learn from our customers and generate new and innovative offers
in a creative but controlled process. By bringing together key competences
from different parts of the organization and introducing real insights
from real consumers, we had several new potential concepts at the
end of the day. This is now one of our strategic tools to become
a more innovative company and strengthen our competitive edge."
Ola Andersson, Business Area Manager, Länsförsäkringar |
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"What
could we, within AEG power tools do, to strengthen our position
as leaders in professional tools? Transformator have been responsive
to our needs and have helped us with more than just the nuts and
bolts of defining our unique advantages. They have also instilled
the understanding and acceptance in the organization to enable us
to continue the work ourselves."
Åke Sundby, President AEG Power
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”Transformator's
method has, over the years, made us focus more on product perception.
For example, product perception is a recurring item in our annual
management development programme. One of the big advantages of working
methodically on product perception is that it helps ensure a harmonious
relationship between the product and the brand."
Assa Abloy, Åke Sund, Executive Vice President, Market and
Business Development."
Åke Sund, Executive Vice President Assa Abloy |
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”Transformator
have a way of continuously moving between the whole and the details,
which creates a great deal of food for thought. This dynamic approach
has upgraded our company's product development, making it a part
of the sales work and a significant strategic component. Those of
our companies who have worked with Transformator are all extremely
pleased."
Göran Gezelius, Former Executive
Vice President Atlas Copco |
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"We
have, within Dyno Nobel, developed a product for the radio-controlled
ignition of explosives. Transformator helped us to create a commercial
strategy for the new product by charting how the customer perceives
the usefulness of such an item."
Roger Holmberg, Technical Director Dyno
Nobel |
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"When
creating a new clothes brand, the product itself stands for the
major part of the brand's identity. Transformator have helped Sail
Racing define the target group, formulate a platform for the brand,
as well as shown us how its qualities can be more clearly defined
in the product. So everybody involved in the project has a common
starting point and view."
Martin Rydell, Managing Director Sail
Racing |
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"Transformator
put words to Scania's soul and gave us a common language to enable
us to project our identity more clearly into our product. Transformator
have even managed to make a very technologically-oriented organisation
understand and work with the way products are perceived, which will
result in our truck retaining its position as a premium product
with continued high margins."
Håkan Samuelsson, Former Group Vice
President Scania. |
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"We
found ourselves unable to reach a final decision regarding the product.
We thought this and that and had a lot of opinions. Transformator
interviewed all those involved and identified the criteria on which
to base our decision. Armed with these criteria, we launched into
a workshop organised by Transformator, with the task of arriving
at a decision ourselves. By the end of the seminar all suggestions
that didn't meet the criteria were scrapped. We saved valuable development
time and gained respect for the decision."
Christian Levin, Product Marketing Director
Scania
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