TRANSFORMATOR: Services

Customer Journey Mapping		Touch Point Design
Mapping the customer’s perspective on their journey through the service offering to discover unique customer insights and solution. This result in a roadmap to an extraordinary customer experience.		*Designing the meeting between the service provider and the customer, the touch point, to enable an extraordinary service experience and create value for you and your customers.*
The customer meets the service provider through its respective channels. This could be a reception, a Webb page, a meeting, a phone service, etc. The customer experiences the service provider through a mix of all these channels over time in a customer journey. Together they make up the perception of the service. Our expertise in discovering the true customer journey through the service enables us to map how the service interaction is perceived, what the service touch points are, how they relate to each other and how they create value for the customer. This allows our clients to focus on what’s important for the customers and take decisions on service development and service design projects to ensure a extraordinary service experience.		We are experts at discovering and describing the relevant customer insights that governs how your services will be perceived and experienced, appreciated or disliked. Based on these insights we apply over a decade of experience of design skills and refined methods to innovate, shape and align the service experience. The result is a service experience that meets and exceeds the expectations, demands, mindset and preconceptions of the customer. The effect is customer loyalty and recommendations, efficient service delivery and a fiercely competitive service.

Co-Define		Design Strategy & Design Management
Teaching organizations new methods to develop their services and businesses. Methods to create new understanding for customers and to be more innovative and creative when developing new services and offerings for them.		Creating value by managing the interplay between design and business strategy while retaining a stronghold on customer needs. This leads to a clear direction for design and a competitive edge that translate directly to bottom line growth.
Co-Define is a business development method that we teach to organizations and clients in the service industry. It is strongly customer focused method that leads to services with a better customer experience and greater customer satisfaction. The method is inspiring to work with - which is a strong force when developing new things. It consists of four different steps and is based on methods adopted from the field of industrial design.		Transformator approaches design strategy with business development firmly in mind. We have helped for some of the world's leading companies, operating across a wide variety of business areas, to create long term value through Design Strategy. We identify and define the differentiating idea and set the goals based on true business opportunities - we create the Direction. We get the organization to understand, get inspired by and be able to deliver according to the goals - we create the Implementation.


	Transformator Produktidentitet AB \| Box 24, SE-101 20 Stockholm, Sweden \| Telephone: +46 (0)8 662 53 30 \| info@transformator.net