2010-09-06 How to succeed with service innovation Welcome to our September issue of our breakfast seminar series on Service Design in practice. Here at Transformator we know that your ability to create attractive services based on customer insights is vital for success. This time we will present a case with SEB where we helped repackage a new financial service offering. The seminar is free of charge, breakfast included and takes place september 15th. Please find more information and sign up details in the invitation (in Swedish). Seen you there!
2010-06-22 Beyond Nice Design Award 2010 Announced!
Transformator annually presents a sharp minded and deserving graduating master student from the Industrial Design university community with the BEYOND NICE DESIGN! Award. The award is intended to reward and pay special attention to the innovative power of design thinking and to make clear to the world that many things can be made infinitely better with a bit of design ingenuity
Anyone who wishes to realize the true potential of industrial design methods and thinking need to learn to embrace complexity. This year’s winner has demonstrated a remarkable ability to orchestrate a complex reality and to create joy and meaning where one usually finds indifference and confusion. Creativity and innovation is all good and well but it doesn’t make much difference in the world if it doesn’t bring about change. To do so you need to be Innovative in both idea and spirit, beyond shape and form - and have the ability to make it happen. This year’s winner has managed to complete the circle between product, brand and experience in solutions that is in line with the wants and dreams of both business and customer. A soundly executed project with caring consideration for both details and direction.
Martina Gustavsson graduates from the MFA degree program Formgiving Intelligence of the Industrial Design department at Konstfack. She receives the award for her degree project "Product Designer – At your service" a Service Design concept in cooperation with the hair salon chain Björn Axén. The Service concept is designed to fulfill the needs of the customer, creating a differentiated experience and bringing the values of the brand to life. Congratulations!
Photos by Kent Johansso
2010-06-15What is your worst Service Experience?
Think back, what is the worst service experience that you have been subjected to? Was it trying to rebook your last business trip? Or perhaps applying for a loan with you local bank? Tell us about it! Who knows, maybe it will be your service provider that we help on our next case.
Now you can discuss these issues and more on our facebook page. Here you may also find the latest news flashes about what’s up in the ever changing service design industry. Join us today for a better service tomorrow!
2010-05-27 Bring innovation in to your organization!
Thank you all of you who took part in Transformator’s breakfast seminar on Service Design and how to bring innovation and customer focus into traditional business development organizations.
“The organizations with the best understanding of the customer’s needs, way of thinking and purchase process AND have the capability to turn those insights into innovative and profitable solutions are tomorrow’s winners. Service Design is an integrated process for understanding customers and develop service offers that are attractive and efficient.”
Stay tuned for our next breakfast seminar on the 25th of August featuring a highly successful service design case for SEB. Welcome!
2010-04-30 Shaping National Policy for Service Innovation
Initiated by Deputy Prime Minister Maude Olofsson the Swedish government is developing a national policy for service innovation. As the largest and most established service design provider in Sweden, Transformator has been invited to take part in the process. The Ministry of Enterprise, Energy and Communications states that “In order to meet future challenges, we need to know more about how innovation is created in the service economy, becoming more able to respond to the needs and better represent development opportunities.” Follow the discussion here or read Transformator’s CEO Daniel Ewerman’s posting in english below:
I have been following the discussion with great interest - thanks for a great many thoughts on service innovation. As a practitioner, service designer and service innovator, both in the public sector and industry, I see many obstacles but also enablers for innovation in services. Here is my exposition:
Before you read further, I would ask you to close your eyes for a second and try to visualize an innovator in front of you.
Is he or she like the professor in a white coat with bushy eyebrows who shuts himself in the lab, with bubbling tubes and long computations, for years after coming up with an innovation? This is the standard image that I encounter. A simple test with my 6 year old son illustrates this. I asked him to make a drawing of an innovator for me, which I needed for a lecture on the topic. He asked me if I wanted a lab or a factory. Sigh ...
The word innovation has yet to be released from the industrialized era. An impediment to service innovation is that a lot of people see innovation as a new combination of elements in the periodic system or technology. Or that innovation comes from long complex calculations. The misconception that engineering will lead us to service innovations derived probably from here. The belief that innovation coms form brooding introverts, perhaps combined with "crazy creativity" leads us in error. If you look up innovation in the National Encyclopedia the answer is: “innovation, a technological invention that is viewed as progress”. The term innovation in services needs to be decoupled from the natural sciences.
"Service innovation is about leadership in relevance
and not commercial technology leadership!"
Another obstacle is the lack of relevant customer insights combined with lack of innovation processes. Most organizations make continuous quantitative customer surveys. An example may shows that 12% of visitors in the emergency room feel X and 71% think Y. Thousands of people answering questions that have been internally identified as key issues. The customer's view is pressed into the internal world view. The quantitative studies are potentially useful to trigger a change process, but completely useless for service innovation. What typically happens is that a call goes out to the relevant department that may read something like this: "Welcome to the Innovation workshop on Wednesday from 3 to 5 (and do not forget the Post-it notes).” At the time of writing there are probably hundreds of such frustrating meetings around the Swedish service organizations.The workshop is close to worthless because the figure of 12% is not inspiring and it doesn’t describe why the customers think in a certain way, only that they do. There is no starting point for creative innovation. The focus should be on how it should be instead of what it is today. This is what service innovation is about.
Service innovation will not happen without a highly customer centered process grounded in real life. You need the ability to gain insight into the customer’s context and in the same process, preferably by the same people, translate these insights into new and value-adding service solutions that are relevant for the customers. Linking customer insight with innovative practices is essential. A customer involving and iterative approach where the client is continuous present is a prerequisite. This means that we must move from secret innovation processes in companies (All documents concerning innovation in the 1900 was marked Confidential) to an open development processes (Open Innovation and Co-Creation), where the customer can participate (like this forum).
We also need service developers to walk in their customers shoes. Anyone involved in developing services for health care should occasionally lie down on a hospital bed and take the tour to the surgery and think about the relationship between words helplessness and insecurity.
This is where service designers have a role to play, with developed and proven industrial design methods they are able to:
* Understand work close to the customer and thereby bring in large amounts of complex knowledge about their real life situations. * Translate customer knowledge with innovative approaches in to how the service should be designed * Visualize innovations in a easy to understand way to promote unity, inspiration and clarity that lead to real changes
Service design is the starting point for relevant customer service innovation!
/Daniel Ewerman, CEO, Transformator Design Group AB
2010-04-19 Transformator invited to TEDx
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of self-organized events that bring people together to share groundbreaking new ideas that pushes the envelope - a place for inspiring people who believe in the power of ideas and inspiring talks to help shape the face of the future. Transformator is invited give our personal and professional point of view on service innovation and the power of design thinking. Read more about the event here.
2010-04-16 Umeå Institute of Design
The Master Program in Advanced Product Design from Umeå institute of Design visits Transformator to learn more about Service Design and about Transformator. “We are very pleased to have them here as we think the Advanced Product Design in Umeå is one of the world’s best educations in Design.” says Daniel Ewerman, CEO of Transformator. The program focuses on the advanced treatment of design, user studies, problem identification and analysis, new materials and technologies, advanced presentation methods, strategic design, industrial organisation and consulting techniques. And above all, an emphasis on innovation and new thinking.
2010-03-01 Meaningful Services
Transformator is featured in the Swedish magazine Almega distributed by the employer and trade organization for the Swedish service sector with the same name. The association has 9,450 member companies employing some 455,000 people. They spearhead development for their member companies in all matters regarding employer-staff relations, and in public policy issues. The article covers the basics about service design and reflects how Transformator approaches the area. Browse the entire magazine online here. (Swedish)
2010-02-08Transformator is growing
Transformator is growing the area of Service design and is creating the strongest service design team in Scandinavia. We would like to welcome Stina Engström who is joining us in the capacity as project leader and service designer. This is a part of our plan for continuous growth and to recruit the best in our field. Stina’s previous experience include extensive service design work for Swedish Customs (Tullverket) and designing IT services for the Swedish public education system. We are thrilled to have her and can’t wait for you to meet her. Welcome!
2010-02-01 Can design be of service to the environment?
Transformator is developing and giving a course to design students at master level at the University College of Art, Craft & Design (Konsfack). The aim of the course is to teach and inspire students to redesign and rethink existing products into new services. The results are integrated solutions to product-service systems that focus on the need of the user rather than the current solution. The bases for the course are methods and tools that Transformator uses for user research, service innovation and service development.
2010-01-28 Breakfast Seminar on Service Design Europark, which is one of Sweden's leading car park operators, gave in 2009 Transformer the task of developing their services from a customer perspective. The cooperation resulted in a series of service innovations that have boosted Europark competitiveness and led to a better understanding of their customer motivations and needs. The seminar will be held on February 25th.
During the seminar we will show how the customer experience can be improved using service design methods in order to gain loyal and profitable customers. Our intention is to provide concrete and practical advice on how to achieve this in your own industry. Stay tuned for more seminars this spring. If you wish to be notified about our coming events, you can sign up here.
2010-01-27EU initiative on service design
In an initiative sponsored by the EU, Designarena Nord, SVID, Centek and Design Västerbotten are helping to develop and strengthen the service industry in the north of Sweden. Transformator was commissioned to provide the know-how in the strategic and practical work. This has resulted in new competitive solutions and directions for a number of service companies in a variety of industries. This goes to show that a little can do a lot to set development and change in motion in the service sector.
2010-01-26 Service Design for Growth in On-line Sales
Transformator is featured in the magazine Design & Busienss (Design & Affärer) published by SVID, The Swedish Industrial Design Foundation. The article is a part of a series entitled "proof of success" and describes one of Transformator's projects with the insurance company Länsförsäkringar. Download the article here (PDF, in Swedish)
2009-12-24 Wishing you all a Merry Christmas & A Happy New Year!
2009-12-18 Speaking of Service Design
Transformator's CEO Daniel Ewerman will be presenting at a seminar dedicated to the competitive power of service design for business growth. Read more and sign up here or download more information directly (PDF in Swedish).
2009-12-04Transformator is Hiring
We are growing in the field of Service Design, if you or anyone you know is passionate about designing extraordinary customer experiences, let us know. Check out work with us
2009-12-02Innovation in On-line Banking for SEB
Transformator has been commissioned to design and innovate new services for SEB’s on line banking. Using Action Research to research, design, test and develop services that works for SEB’s the customers in the digital meeting.
2009-12-01Award for “most innovative”
Transformator annually presents the most innovative project at the DopExpo2009 with an honorary award to promote new thinking and solutions. Congratulations STILLA!
2009-11-23 WorldExpo2010 in Shanghai
Transformator has been invited to tutor Chinese design students in a project to create cross cultural artifacts for the Swedish pavilion at the World Expo 2010 in Shanghai. Read more about the project. Gustav and Daniel will spend a week in one of our favorite Asian cities. Ni Hao!
2009-11-15Länsförsäkringar Magasin
Daniel Ewerman, CEO of Transformator, was asked to write about his experience in Service Design in the internal magazine published by the Swedish insurance company Länsförsäkringar. Read the article here. (in Swedish, coming soon)
2009-11-13What is Service Design? Explained in 1 minute!
2009-10-10Service Design helps drive innovation and bussiness development in the parking industry Transformator helps to innovate the parking service industry using industrial design methods for customer research, innovation and visualization. More information in the press release. (in Swedish)
2009-09-08Service Design helps improve the patient experience at the Emergency Room
Transformator improves workflow and the patient experience at the emergency room at Karolinska University Hospital in a new service design project. More information in the press release. (in Swedish)
2009-06-04 Axel Undall and Anton Deak receive the Transformator BEYOND NICE DESIGN! Award
Transformator annually presents a sharp minded and deserving graduating master student from the Industrial Design university community with the BEYOND NICE DESIGN! Award. The award is intended to reward and pay special attention to the innovative power of design thinking and to make clear to the world that many things can be made infinitely better with a bit of design ingenuity
Deep costumer insights are crucial for anyone who wants to truly understand the world around them and create things that are both innovative and meaningful. This year’s winner has demonstrated the importance of in-depth understanding into the needs and situation of real people that goes beyond the obvious. To break new ground you need new tools and this years’ winner have taken on that challenge by being analytical and curious as well as experimental and fearless. The result is part method and part mindset for how to get under the skin of the very people that you are designing for. The lessons learned from this experience will serve you well in your future professional careers.
Axel Undall and Anton Deak graduates from the MFA degree program of the industrial Desig department at Konstfack. They receives the award for their degree project "Empowering designer tools" a new design research method and way of thinking for deeper consumer insight. Congratulations!
Photos by Axel Undall and Anton Deak
2009-05-25 Transformator has a new board of directors – part of long term strategy for growth
We are happy – no, thrilled to introduce the new board of directors for Transformator; Monica Lindstedt and Jörgen Hansén.
Monica is one of the founders of the global newspaper phenomenon Metro and is also the founder of the domestic service company Hemfrid. Her previous experience include being member of the board for Posten and Systembolaget. Jörgen is currently the head of legal affairs for the Relacom corporate group. He has experience of corporate commissions in TeliaSonera and Proctor&Gamble.
Both Monica and Jörgen is an important part of Transformator’s long term strategy for growth and development. Welcome!
Monica Lindstedt and Jörgen Hansén
2009-04-10 Transformator is growing
We are pleased to announce the addition of two new partners, Martin Sjöman and Daniel Eriksson to Transformator.
Martin is a brilliant design strategist with experience in management and policy development, recently from the med-tech industry and previous experience in sales and marketing. Daniel is an equally brilliant design manager and strategist with recent experience from the transportation sector and heavy industry with a passion for experience design and customer centred research.
With this addition we strengthen our position as the largest design strategy and service design consultancy firm in Sweden.
2009-03-12 It's a winner!
Not too long ago we were asked to coach a contending team in the national design contest Design Open. The task was to understand the mechanisms behind waste in the food industry and to design new solutions to help reduce the climate impact that follows. Amongst close to 1000 participants, Transformator is proud to have coached the team “2cool” that was awarded the first price. The winning concept is a combination of innovative products and services that in combination helps the consumers to make the most of their groceries. Congratulations!
2009-02-29 New service design case published
Transformator has a history of working in the service design field and feel that the more people who are aware of that area, the better. The first case in a series of many that we publish here is about insurances and how design thinking in service development can make a huge impact. 32% to be precise.
Transformator has been commissioned to lead a service design project for the parking service company EuroPark.
Europark is a part of the European APCOA Parking Group and run about 500 parking facilities in Scandinavia, making them the largest parking company in the Nordic region.
More information will follow.
2009-01-19 Design means business in Gothenburg
The Business & Design Lab is a platform and meeting point for integration of the field of strategic design with different management areas such as strategy, marketing, leadership, and accounting. It is a part of the University of Gothenburg, School of Business, Economics & Law.
Transformator has been invited to be guest lecturers and a part of the courses in design, strategy and innovation with start in spring 2009.
As a leading specialist in the field of design strategy Transformator is a part of a community of professionals and scholars that are in the forefront in this field. We see the academic side of design strategy as a natural part of being a practicing industry consultant as well as an invaluable way of building and spreading knowledge.
2009-01-12 Friskis&Svettis
Transformator has been commissioned to lead an innovation and development process for the national central leadership organization of Friskis&Svettis. The project will address the internal communication between the national organization and the local association and will impact how Friskis&Svettis will evolve as a whole to face new challenges.
Friskis&Svettis is a national non-profit exercise association with over 150 localy organized association and close to half a million members. Their mission is to offer engaging and easily accessible exercise of a high quality for everybody - and get the Swedes moving.
2008-12-23 Happy Holidays!
We wish all of our clients, partners and friends a merry Christmas and a happy new year!
This year’s donation has been made in support of Medecins sans Frontieres (Doctors Without Borders).
2008-11-28 Best in show at the DoP Expo'08
The DoP Expo is an annual exhibition by the Design & Product Development program at The Royal Institute of Technology in Stockholm (KTH). The department values a holistic and user centered approach to product development and includes industrial design skills as well as engineering skills in the program.
Transformator is a guest lecturer at the department and has instated a “best in show” award in cooperation with SSES, Stockholm School of Entrepreneurship. This year’s winner has demonstrated true user insight, high level of innovation and simplicity in their project "Aware" or “medveten” (link in swedish).
2008-11-10 It’s our 10th year birthday!
Time flies when you are having fun. Transformator was founded in 1998 and pioneered the design strategy industry and hasn’t lost speed since. Over the last decade we have worked with some of the world’s leading companies and organizations that operate across a wide range of businesses. The need for sharp design insights and strategies is growing steadily and so are we. We will continue to create value through Design Strategy for our clients, enjoying every minute of it.
2008-11-07 Niklas Weise leaves Transformator
Besides other engagements outside the company Niklas have been part time involved in Transformator projects for many years. He will now formally leave the company to continue those engagements full time.
"Over the years we have developed great customer value for some of the world's leading companies operating across a wide variety of business areas through cutting edge Design Strategy. I wish Niklas all the best in his future projects"
says Daniel Ewerman, CEO, Transformator
As pioneers in Europe in the field of Design Strategy Niklas Weise and Daniel Ewerman founded Transformator in 1998. The direction of the company as the specialists in Design Strategy will remain. Niklas will also remain an important part of the company's network.
2008-09-23 Food for thought
In this year’s edition of Design Open Transformator coaches the participants on their way to produce new solutions for reducing the climate impact of the food industry. Design Open is a Swedish national design contest with close to 1000 participating students, teachers and industrial designers. The project is organized by Design västernorrland, Swedish Energy Agency, Mid Sweden University and SVID.
2008-08-25 Design thinking in higher education
As consultants in design strategy and management we are always keen to further this field both professionally and academically. For the past three years Transformator has been engaged in the design management program (Business, Technology and Design) at Södertörn University and this year is no exception. We coach the students to become the industry’s future planers and leaders of design and to create value through design thinking. More information about our training and education programs.
2008-06-23 Jenny Fossum recives the Transformator BEYOND NICE DESIGN! Award
Transformator annually presents a sharp minded and deserving graduating master student from the Industrial Design university community with the BEYOND NICE DESIGN! Award. The award is intended to reward and pay special attention to the innovative power of design thinking and to make clear to the world that many things can be made infinitely better with a bit of design ingenuity
This year’s winner has demonstrated notable professionalism in both approach and execution and has shown that design needs to be more than just a mirror of the brand - but that design can be a principal driver of brands and new ideas. With an open mind comes insights without prejudice and this year’s winner has shown that those insights can lead to new business opportunities. The winner has made excellent use of those unique insights and managed to bring that into every detail of the final result and the total experience of the brand.
Jenny Fossum graduates from the MFA degree program of the industrial Desig department at Konstfack. She recives the award for her degree project "Cuff & Reins" a new brand & collection
for leisure riders. Congratulations!
Photos by Jakob Fridholm
2008-04-22 Securitas Systems changes name to Niscayah
Today the annual shareholder's meeting of Securitas Systems passed the name change to Niscayah. This is a result of a long term partnership with Transformator and is based on fundamental insights of the drivers of Securitas Systems business.
The motive behind the name change is to create a clearer, more visual and completely independent identity on a fragmented market.
There has been a strong need to clarify the company’s identity towards its customers. The new brand and identity as a leading international partner in security will strengthen Niscayah’s business.
The clarity of the new brand and identity is enabled by Transformators ability to manage both the Brand, Visual Identity and the Product Identity in the organization. This ensures a cohesive image and a clear offer on a global market.
2008-04-10 Design for services
Founder and CEO of Transformator, Daniel Ewerman, will be speaking on the use of design thinking in developing and designing services for our clients businesses. The presentation is a part of the service design conference "Målinriktad design av tjänster" (targeted service design) hosted by SVID. The conference will taka place Wednesday the 4th of July in Stockholm. For more information visit the conference web page (in swedish).
2008-02-21 Thank you for a good time!
We at Transformator would like to thank everyone who helped make our last party a memorable one. Keep a lookout for our next event. Follow the link for a few snapshots.
2008-01-20 Transformator on Swedish Television
In connection to our seminar on design & consumption we where
asked by SVT (Swedish Television) to comment on how design can
be a constructive force in our consumption society. The interview
with Transformator founder and CEO, Daniel Ewerman, was aired
on January 7th and can be found on the SVT
homepage in their archives. Watch
the interview here. (in swedish)
2007-12-18 Newsletter #6 published
The word consumption has unfortunately a negative association
to issues such as a wasteful use of our natural resources, humanitarian
injustice and unhealthy attitudes in our society. At the same
time it's hard to ignore that prosperity and development of our
society is linked to consumption and without it things would grind
to a halt. So what can one do to continue to do business in a
smart and responsible manner? A part of the answer is about design
- and services. Read more about this in our recently published
newsletter.
2007-12-07 Beta launch of the Design Research Guide v 1.0
In connection to the presentation of the design reserach project,
Transformator launches the beta trial version of the Design
Research Guide v 1.0 for evaluation. The guide is designed
to structure the research part of the design process i any design
project regardless of the type of outcome (product, service, environment,
experience, etc.). This material will become the basis for a design
research course for the industrial design students at the master
program 2008 at Konstfack (University College of art, craft &
design in Stockholm).
2007-12-03 Design & Consumption Seminar
Save the date: On January 7-8th 2008 Transformator will present
two half days of engaging speakers on the subject of design and
consumption hosted by Konstfack.
This is a part of our continuous commitment to be a driving force
behind the discussion and development of the design profession.
There is no entrance fee but we ask you to please RSVP via osa.id@konstfack.se
no later that January 3rd. For uppdates and program click to our
Seminar Info Page here.
(in Swedish)
2007-11-27 Welcome to design research talks
Transformator has been, as previously announced, commissioned
to further strengthen the master degree curriculum in the area
of design research at the industrial design department at Konstfack.
On Thursday the 6th of December at 17.15-18.15 in seminar
room S1 at Konstfack
you are more than welcome to hear our presentation of our findings
and suggestions. Great design starts with true knowledge about
real people and this will be a part of the industrial design curriculum
in 2008. See you there.
2007-09-28 Design Research in Chicago
As a part of our continuous efforts to develop and refine design
methods in business development our research has taken us to Chicago.
This is a place where many of the world's most renowned design
research and strategy firms are routed around the famous IIT campus
and it's Institute of Design. The Design Research Conference there
and the access to the collected experience of the design strategy
community will strongly contribute to our "research for better
research" project due this December. This will become a part
of the curriculum that will shape our design students for a smarter
and more insightful design industry in Sweden.
2007-09-11 Service design talks
We where asked to speak at the Service design forum organised
by the Service Research Center (CTF - Centrum för tjänsteforskning)
at Karlstad University and the MTC foundation hosted by the Insurance
alliance Läsföräkringar AB. The theme of the talks
where "The customer as service product developer" and
we where asked to talk about how industrial design methods impact
the service design process and about our experiences in service
design. For the past few years experience and service Design have
been central to many of our projects and is expected to continue
to grow. This is design thinking in service design by Transformator.
2007-05-21 Design strategy in China
China has for the past few years experienced a growing demand
for professional design management in a variety of industries.
This includes both Chinese companies, with the ambition to strengthen
its brand and design, as well as western companies seeking local
designers with competence in strategic design. In response to
this Transformator was again invited to hold workshops and give
lectures in design management and product identity at the SNU
Design factory in Shanghai. This is a continuation of our previous
work in China and marks the beginning of future engagement in
Shanghai and Beijing. The dragon is hungry.
2007-02-27 Newsletter #5 published
This year the UN climatepanel IPCC published their findings in
the report "Climate change 2007". This report states
that it is now a fact that the actions of man has changed the
balance of our planet. To turn this negative development, drastic
changes is called for. In connection to this Transformator, together
with SVID and Konstfack, arrangenged a seminar series on the subject
of sustainable development and design. More about this in our
newsletter #5 available now. Let us know what you think about
it.
2007-01-15 Lecturing on the Hyper Island
We have been asked to take on a new academic assignment by Hyper
Island and will act as guest lecturers and lead new projects.
Courses will range from design management to business innovation.
Hyper Island runs the long term programs Digital Media (in Stockholm
and Karlskrona), Interactive Art Director and Business Management.
In total over 260 students study full time at Hyper Island each
year.
2006-10-20 Research for better research
Transformator has been commissioned to further strengthen the
master degree curriculum in the area of design research at the
industrial design department at Konstfack. We believe that great
design starts with deep knowledge about real people and during
2007 Transformator will put together a new addition to the course
material. We'll keep you updated.
2006-09-01 Transformator is growing
Transformator is growing and would like to welcome its latest
addition to the firm. Mikael Nyström, Erik Widmark and Gustav
Gullberg are industrial designers with special attention to design
strategy. With this addition Transformator is strengthening its
competence and capacity in the field of product perception and
business transformation. Feel free to drop by and say hello at
the office on Sveavägen.
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Transformator
Produktidentitet AB | Box 24,
SE-101 20 Stockholm, Sweden | Telephone:
+46 (0)8 662 53 30 | info@transformator.net
